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Lucas has been running global email marketing at Airbnb for a reason. He is a seasoned veteran on the growth team and is responsible for creating many of the powerful funnels that have massively increased the growth rate at Airbnb.
When he talks email: you need to listen!
French and living in Berlin, Germany since 2013. The best idea I had so far.
During the day, I am focused on Airbnb's growth.
I started there as an email marketing specialist in 2014, you can read about my work back then in this interview with ReallyGoodEmails.com.
Later, I became Growth Marketing Manager. My goal is to create long-term and profitable growth through retention. Using multiple marketing channels and creative tactics.
I also have spent time in the Airbnb SEO team and wrote about it in this Medium post.
The rest of the time, I am helping others making sure they reach their deserved growth.
I'm doing this through consulting, creating online courses and a platform dedicated to Email Service Providers.
Learn how to engage your leads and turn them into loyal customers through my Email marketing training.
You can also read my blog posts on email marketing and other topics that I cherish.
Like this one on email quality score or Is this the future of growth experiments?
I am fascinated by team culture, online gaming, mobile engagement and great products.