How to create custom Discord animated Emojis?

Before leaving for some extended time off, I wanted to share how to create custom Discord animated emojis with my colleagues and also open source this super scientific creative process.

Why Discord Emojis?

Over the past 4 years, I have created many animated custom Discord emojis for my friends.
We use Discord emojis for all kinds of stuff: celebrate achievements, friendships, anniversaries and more.


Duration: ~4 min per emoji
Skill needed: creativity
Required tools: Adobe Photoshop or similar tool to create an image file (.gif or .png)

If this already sounds complicated.
I will make your Discord Emoji!

Order yours now!

Read moreHow to create custom Discord animated Emojis?

Discord for Business. Good or bad Idea?

Discord for business

More companies are starting to use Discord for their business rather than Slack.
There are some clear pros and cons for using Discord, so let’s see if Discord for business a good idea?

I won’t go too much into comparing with Slack as I’ve already looked at the comparison between Discord and Slack.

Read moreDiscord for Business. Good or bad Idea?

Email Marketing Segmentation – Sharing my 2018 best practices

Email Segmentation in Email marketing

That’s the one thing you should get right in email marketing. Email Segmentation.

In my main email marketing strategy, segmentation plays a big role. Without it, you could not send the right campaign to the right user.

Let’s look at it under the hood.

Read moreEmail Marketing Segmentation – Sharing my 2018 best practices

Twitch marketing is real

Ninja and RedBull partnership on Twitch

Let’s talk about Twitch marketing.

In 2013, I discovered that Youtube could be a substantial driver for business growth.
It was our main acquisition channel through partnerships with influencers on the platform.

I can see this repeating today with Twitch.
The platform is getting more and more attention beyond its original gaming audience.

Read moreTwitch marketing is real

The most effective Email Marketing Strategy to implement

Email Marketing Strategy by Lucas Chevillard, Email Marketing Specialist at Airbnb

When I read other email marketing strategy blog posts, I mostly see tactics on what your email should include (clear CTA,¬†personalization, segmentation…).
But nothing on the process you need to follow in order to create your strategy.

So I boiled it down to the easiest lifecycle you need to have in your email marketing strategy to get started and see results quickly.

Read moreThe most effective Email Marketing Strategy to implement

Slack vs Discord

Slack vs Discord on

I use Slack and Discord in 2 different environments: business and gaming.
Both are great but what sets them apart?

Side-by-side features comparisons are already available, so I won’t go too much into this type of review.
I’m more interested in the competition between the platforms: Slack and Discord.

The gaming universe vs the business world.
Do they overlap? Can they live next to each other or will one take it all?

That’s what I’m discussing in today’s post.

Read moreSlack vs Discord