Lucas Chevillard
- Growth and Email Marketing Consultant
Email marketing plays an important role at Airbnb. We are sending bilion of emails at scale. Here is a central location to find everything you need to understand the strategy and tools Airbnb has …
Continue Reading about Airbnb email marketing: everything you need to know →
Let's talk about Twitch marketing. In 2013, I discovered that Youtube could be a substantial driver for business growth. It was our main acquisition channel through partnerships with influencers on …
When I read other email marketing strategy blog posts, I mostly see tactics on what your email should include (clear CTA, personalization, segmentation...). But nothing on the process you need to …
Continue Reading about The most effective Email Marketing Strategy to implement →
I use Slack and Discord in 2 different environments: business and gaming. Both are great but what sets them apart? Side-by-side features comparisons are already available, so I won't go too much …
What is an email blast? We refer to an email blast when we send an email to the entire list of subscribers. Also known as email broadcast. The email blast usually provokes this reaction for the …
Continue Reading about Rethinking the Email Blast. Tips for doing it in 2019 →
I received a couple of questions on the email quality score after mentioning it during the interview for Really Good Emails. Let’s explain it properly. Basically, it shows you how many people are …
