Rethinking the Email Blast. Tips for doing it in 2019

What is an email blast?

What is an email blast?

We refer to an email blast when we send an email to the entire list of subscribers.
Also known as email broadcast.

The email blast usually provokes this reaction for the receiver:

Receiving an email blast is the worst

Let’s take a look at how we can avoid this.

Read moreRethinking the Email Blast. Tips for doing it in 2019

Email Quality Score

Email Quality Score Explained

I received a couple of questions on the email quality score after mentioning it during the interview for Really Good Emails. Let’s explain it properly.

Basically, it shows you how many people are annoyed versus how many people are delighted by the emails you are sending them.
So if you or your brand care about the right frequency and the best content for your emails. This is the metric for you.

Read moreEmail Quality Score