The most effective Email Marketing Strategy to implement

Email Marketing Strategy by Lucas Chevillard, Email Marketing Specialist at Airbnb

When I read other email marketing strategy blog posts, I mostly see tactics on what your email should include (clear CTA,┬ápersonalization, segmentation…).
But nothing on the process you need to follow in order to create your strategy.

So I boiled it down to the easiest lifecycle you need to have in your email marketing strategy to get started and see results quickly.

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