Email Marketing Segmentation – Sharing my 2018 best practices

Email Segmentation in Email marketing

That’s the one thing you should get right in email marketing. Email Segmentation.

In my main email marketing strategy, segmentation plays a big role. Without it, you could not send the right campaign to the right user.

Let’s look at it under the hood.

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The most effective Email Marketing Strategy to implement

Email Marketing Strategy by Lucas Chevillard, Email Marketing Specialist at Airbnb

When I read other email marketing strategy blog posts, I mostly see tactics on what your email should include (clear CTA,¬†personalization, segmentation…).
But nothing on the process you need to follow in order to create your strategy.

So I boiled it down to the easiest lifecycle you need to have in your email marketing strategy to get started and see results quickly.

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