Email Marketing Segmentation – Sharing my 2018 best practices

Email Segmentation in Email marketing

That’s the one thing you should get right in email marketing. Email Segmentation.

In my main email marketing strategy, segmentation plays a big role. Without it, you could not send the right campaign to the right user.

Let’s look at it under the hood.

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The most effective Email Marketing Strategy to implement

Email Marketing Strategy by Lucas Chevillard, Email Marketing Specialist at Airbnb

When I read other email marketing strategy blog posts, I mostly see tactics on what your email should include (clear CTA, personalization, segmentation…).
But nothing on the process you need to follow in order to create your strategy.

So I boiled it down to the easiest lifecycle you need to have in your email marketing strategy to get started and see results quickly.

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Rethinking the Email Blast. Tips for doing it in 2019

What is an email blast?

What is an email blast?

We refer to an email blast when we send an email to the entire list of subscribers.
Also known as email broadcast.

The email blast usually provokes this reaction for the receiver:

Receiving an email blast is the worst

Let’s take a look at how we can avoid this.

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Email Quality Score

Email Quality Score Explained

I received a couple of questions on the email quality score after mentioning it during the interview for Really Good Emails. Let’s explain it properly.

Basically, it shows you how many people are annoyed versus how many people are delighted by the emails you are sending them.
So if you or your brand care about the right frequency and the best content for your emails. This is the metric for you.

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