Lucas Chevillard - Growth Marketing Manager at Airbnb

About the Author

Growth Marketing at Home.ht. Where I do everything inbound marketing, like improving search results rankings for German keywords like: wohnung vermieten Berlin or mieterselbstauskunft Chief Editor at EmailTech.co. Learn email marketing with my free email marketing course

How to create custom Discord animated Emojis?

By Lucas Chevillard

Before leaving for some extended time off, I wanted to share how to create custom Discord animated emojis with my colleagues and also open source this super scientific creative process.

Why Discord Emojis?

Over the past 4 years, I have created many animated custom Discord emojis for my friends.
We use Discord emojis for all kinds of stuff: celebrate achievements, friendships, anniversaries and more.

Tutorial

Duration: ~4 min per emoji
Skill needed: creativity
Required tools: Adobe Photoshop or similar tool to create an image file (.gif or .png)

If this already sounds complicated.
I will make your Discord Emoji for FREE!
Send me an email at : contact (at) chelucas.fr with photos and your emoji idea.

Launching EmailTech.co

By Lucas Chevillard

TL;DR: I’m excited to announce my new project: Emailtech.co

No, you can’t have a Slack profile picture gif.

By Lucas Chevillard

I’m sorry but, No.

You can’t have a Slack profile picture gif.

Is Discord for business a good solution?

By Lucas Chevillard

More companies are starting to use Discord for their business rather than Slack.
There are some clear pros and cons for using Discord, so let’s see if Discord for business a good idea?

I won’t go too much into comparing with Slack as I’ve already looked at the comparison between Discord and Slack.

Email Marketing Segmentation – Sharing my 2018 best practices

By Lucas Chevillard

That’s the one thing you should get right in email marketing. Email Segmentation.

In my main email marketing strategy, segmentation plays a big role. Without it, you could not send the right campaign to the right user.

Let’s look at it under the hood.

Airbnb Email Marketing examples and tools

Airbnb email marketing: everything you need to know

By Lucas Chevillard

Email marketing plays an important role at Airbnb. We are sending bilion of emails at scale.

Here is a central location to find everything you need to understand the strategy and tools Airbnb has used over the years.

Twitch marketing is real

By Lucas Chevillard

Let’s talk about Twitch marketing.

In 2013, I discovered that Youtube could be a substantial driver for business growth.
It was our main acquisition channel through partnerships with influencers on the platform.

I can see this repeating today with Twitch.
The platform is getting more and more attention beyond its original gaming audience.

The most effective Email Marketing Strategy to implement

By Lucas Chevillard

When I read other email marketing strategy blog posts, I mostly see tactics on what your email should include (clear CTA, personalization, segmentation…).
But nothing on the process you need to follow in order to create your strategy.

So I boiled it down to the easiest lifecycle you need to have in your email marketing strategy to get started and see results quickly.

Slack vs Discord

By Lucas Chevillard

I use Slack and Discord in 2 different environments: business and gaming.
Both are great but what sets them apart?

Side-by-side features comparisons are already available, so I won’t go too much into this type of review.
I’m more interested in the competition between the platforms: Slack and Discord.

The gaming universe vs the business world.
Do they overlap? Can they live next to each other or will one take it all?

That’s what I’m discussing in today’s post.Continue reading