Where to find your MailChimp API key?
Why do you need an API Key? Any API key is a secret token that is used to identify the root of a request. You can need to connect to…
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How to create custom Discord animated Emojis?
Before leaving for some extended time off, I wanted to share how to create custom Discord animated emojis with my colleagues and also open source this super scientific creative process.…
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No, you can’t have a Slack profile picture gif.
I’m sorry but, No. You can’t have a Slack profile picture gif. (more…)
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Discord for Business. Good or bad Idea?
More companies are starting to use Discord for their business rather than Slack. There are some clear pros and cons for using Discord, so let’s see if Discord for business a…
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Email Marketing Segmentation – Sharing my 2020 best practices
That’s the one thing you should get right in email marketing. Email Segmentation. In my main email marketing strategy, segmentation plays a big role. Without it, you could not send the…
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Airbnb email marketing: everything you need to know
Email marketing plays an important role at Airbnb. We are sending bilion of emails at scale. Here is a central location to find everything you need to understand the strategy…
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Twitch marketing is real
Let’s talk about Twitch marketing. In 2013, I discovered that Youtube could be a substantial driver for business growth. It was our main acquisition channel through partnerships with influencers on…
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The most effective Email Marketing Strategy to implement
When I read other email marketing strategy blog posts, I mostly see tactics on what your email should include (clear CTA, personalization, segmentation…). But nothing on the process you need to…
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Slack vs Discord
I use Slack and Discord in 2 different environments: business and gaming. Both are great but what sets them apart? Side-by-side features comparisons are already available, so I won’t go…
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