Launching EmailTech.co
TL;DR: I’m excited to announce my new project: Emailtech.co
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Growth Marketing Manager at Airbnb. Chief Editor at EmailTech.co. Learn email marketing with my free email marketing course
TL;DR: I’m excited to announce my new project: Emailtech.co
I’m sorry but, No.
You can’t have a Slack profile picture gif.
More companies are starting to use Discord for their business rather than Slack.
There are some clear pros and cons for using Discord, so let’s see if Discord for business a good idea?
I won’t go too much into comparing with Slack as I’ve already looked at the comparison between Discord and Slack.
That’s the one thing you should get right in email marketing. Email Segmentation.
In my main email marketing strategy, segmentation plays a big role. Without it, you could not send the right campaign to the right user.
Let’s look at it under the hood.
Email marketing plays an important role at Airbnb. We are sending bilion of emails at scale.
Here is a central location to find everything you need to understand the strategy and tools Airbnb has used over the years.
Let’s talk about Twitch marketing.
In 2013, I discovered that Youtube could be a substantial driver for business growth.
It was our main acquisition channel through partnerships with influencers on the platform.
I can see this repeating today with Twitch.
The platform is getting more and more attention beyond its original gaming audience.
When I read other email marketing strategy blog posts, I mostly see tactics on what your email should include (clear CTA, personalization, segmentation…).
But nothing on the process you need to follow in order to create your strategy.
So I boiled it down to the easiest lifecycle you need to have in your email marketing strategy to get started and see results quickly.
I use Slack and Discord in 2 different environments: business and gaming.
Both are great but what sets them apart?
Side-by-side features comparisons are already available, so I won’t go too much into this type of review.
I’m more interested in the competition between the platforms: Slack and Discord.
The gaming universe vs the business world.
Do they overlap? Can they live next to each other or will one take it all?
That’s what I’m discussing in today’s post.Continue reading
We refer to an email blast when we send an email to the entire list of subscribers.
Also known as email broadcast.
The email blast usually provokes this reaction for the receiver:
Let’s take a look at how we can avoid this.
I received a couple of questions on the email quality score after mentioning it during the interview for Really Good Emails. Let’s explain it properly.
Basically, it shows you how many people are annoyed versus how many people are delighted by the emails you are sending them.
So if you or your brand care about the right frequency and the best content for your emails. This is the metric for you.