2021 Process

When researching for my previous essays, I realized one thing:

I published an enormous amount of videos but have no trace
of documentation for any of them.

Not a single spreadsheet, document, or list of ideas.
It’s like they went all from recording to being published.

Could it be true?
I was not organized at all. Ideas would probably come at the same
moment the recording was turned on.
Being such a planning freak those days, it’s hard to believe this was
me.

This left me wondering. How would I do it today?
A Notion workspace would be the base with these different stages:

Ideas
An ideas input list would always be one click away. This is the key
to publishing content. Always having a backlog to process and build
on top.

Planning
Once an idea is worth exploring, it moves to the planning phase.
This includes research other videos on the topic, potential graphics,
script, specific needs for that video when to record and publish.

Editing & Publishing
Combined with Notion, I would use Descript to edit the video,
Canva to create the thumbnail, and Ahrefs to search for the perfect
title.

Tracking performance
Each published video would be added to a table with tags.
Tags could be video lengths, type of video, title type, thumbnail
type.
Then regularly I could add how the video performed in views, watch
time, or CTR and see what tags were applied to it.

Interested to receive this as a Notion template?
Let me know and I’ll send it to you.

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My Ship30for30 Atomic Essays